The World of Abaya

Abaya was founded by Lebanese-born Rita Maarouf Chiha, whose deep roots in fashion and personal journey between cultures shape the soul of the brand. After years devoted to family and building a life in the U.S., she returns to a long-held dream—bringing a lifetime of global inspiration and refined instinct to each collection.

Abaya began as a dream to redefine effortless elegance. To create pieces that feel like freedom - light, fluid and deeply feminine. Every collection is an invitation to slow down, to feel, and to move beautifully in your own rhythm. We design not for trends, but for the woman who wears her confidence like silk -quietly powerful, endlessly graceful.

Together with a team of visionary women, she breathes life into Abaya, infusing every piece with heart, heritage, and an unerring sense of what today’s woman truly desires.